Out of the Blue debuted in its new 5.30pm-6.30pm slot on Ten in Australia today and ratings increased slightly as a result. As previously discussed on here, the show has pulled in figures like 170,000 and 266,000 viewers since being moved to 6.00pm on Sundays a few weeks ago.
In its latest outing, the show attracted an average of 307,000 viewers over the hour. It's not a fantastic figure given the timeslot, but not a total disaster like some previous weeks. Repeats of The Simpsons (which still seem to be quite a popular choice on Ten) used to air in the same slot and one episode got 385,000 in the week before the show was replaced by Out of the Blue.
Some positives are that the show did well to increase its audience this week given that the last 30 minutes still went against news shows, and with the Australian bushfires, people would understandably be even more interested in those broadcasts than usual. The show seems to be in the process of building up its audience again - but whether Ten gives it the chance to continue doing so remains to be seen.
Weirdly, the catch-up episodes on Ten's official site are ahead of the TV broadcasts, with some already up on there that have yet to air! Perhaps that shows just how little attention they are paying to the show!
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