Friday 30 January 2009

Promotion on Five & Fiver

With just three days to go before the show makes its debut on Fiver, Five have become Out of the Blue fanatics and have been promoting the show like there's no tomorrow.

Adverts for the show started airing last week on Fiver in between their first-look airings of Home and Away and repeats of Neighbours.

This week, the ads have also been airing on Five itself before, during and after the two other Aussie soaps. With Home and Away and Neighbours being two of Five's biggest shows, and appealing to a similar target audience, let's hope the promotion pulls in a good few curious viewers.

There's at least three versions of the ad, which has a "Friends" theme, opening with shots of the gang at school before fast-forwarding 13 years and showing the cast with captions like "Friends get richer", "Friends get hotter", "Friends get dumped" and "Friends get out of control". Katy Perry's hit single Hot 'N' Cold is used as the backing track.

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